Please be advised that we are complying with a mandate from the State of Pennsylvania Governor’s Office to temporarily close our location. Because of this, there will be a delay in the shipment of all book purchases. All books will ship as soon as possible once the mandate has been lifted. Thank you for your patience.


Developing Your Digital and Inkjet Sales Strategy
Non-Member Price: $2,397.00
Member Price: $1,497.00
In Stock
Return Period: 0 days

*If you're a Printing Industries of America member you must be logged in to receive member pricing.


Successful and profitable sales of digital and production inkjet printing requires a solutions-based sale that eludes most print reps. What was once optional—like solving problems and earning orders—is now mandatory. You’ll be guided step-by-step and week by week until you find success in digital/inkjet printing sales.


Course Modules:

  • Fundamentals and Philosophies
  • Finding the Digital Print Buyer
  • Overcoming Objections to Digital Print
  • Creating an Effective Prospecting Process
  • A Personal Marketing Strategy
  • Identifying and Uncovering Digital Applications
  • Utilizing the Vendor
  • Effective Digital Print Presentations


Who Benefits Most from This Course:

  • Anyone looking for profitable digital/inkjet print sales
  • Managers and owners who have discovered a painful secret no one warned them about: Their salespeople don't want to sell digital/inkjet printing


This 90-Day Sales Course Includes:

  • Eight eLearning modules with knowledge assessments
  • 80-page companion workbook containing valuable intelligence and action steps
  • Live, weekly 1:1 coaching sessions with Bill Farquharson and Kelly Mallozzi