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Handbook for Digital Printing and Variable-Data Printing, Second Edition
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Member Price: $33.00
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Handbook for Digital Printing and Variable-Data Printing, Second Edition
Dr. Penny K. Bennett and Howard Vogl, with Frank J. Romano

Digital printing is changing the way printed documents are produced. Requiring no lengthy makeready, it can print quantities as small as one in black-and-white or color. Digital printing lends itself well to things like short-runs, custom publications, and personalized printing—i.e., variable-data printing.

Variable-data printing using high speed digital presses adds to personalized communication by taking advantage of the richness of data while maintaining the traditional advantages of print.

Starting with an overview of digital and variable-data printing and culminating with an extensive glossary, this handbook addresses a wide range of topics to help you successfully enter this new printing realm and make informed business decisions:

  • Personalized communications using variable-data printing
  • Software for variable-data printing
  • Workflow
  • PostScript and PDF
  • Digital printing and VDP languages and output formats
  • Output technologies
  • Toners and inks for digital printing
  • Finishing and binding for digital printing
  • Cross-media personalized marketing

About the Authors:
Dr. Penny K. Bennett, a professor in the Graphic Communication Department of California Polytechnic State University, is an active researcher and author on topics such as digital printing, variable-data printing, and prepress for digital printing. She is also currently serving in the role of associate dean in the College of Liberal Arts.

Howard Vogl is a retired professor from the Graphic Communication Department of California Polytechnic State University. Previously, he taught at the Rochester Institute of Technology. Howard has published research in personalized communication, digital printing, and the news media industry.

Frank J. Romano is professor emeritus from the School of Print Media at Rochester Institute of Technology. With a career spanning over 60 years, he has authored over 60 books, has founded eight publications, and has spoken at countless industry events.