Important Notice: This downloadable product is being made available to PIA Members at a 50% discount off of regular pricing. The study was conducted by PRIMIR (Printing Industries Market Information and Research Organization); upon receipt of your paid order, we will supply PRIMIR with your contact information so they can provide you with the username and password you can use to download the report from their site.
Value-Added Printing & Finishing for Improved Profitability—Full Study
Faced with a declining market, printers are seeking new ways to differentiate their offerings and increase profit margins. This study analyzes the current and future marketplace for value-added services. The goal is to provide a profile of applicable technologies and measure their intrinsic value in the print supply chain.
The final report looks at 23 value-added enhancements developed by the PRIMIR Task Force. Both qualitative and quantitative data were gathered from print service providers (PSPs), trade service providers (TSPs), brand owners, and print buyers. A total of 577 respondents completed a survey, which asked a range of randomized questions regarding the use of value-added enhancements.
Combined with in-depth telephone interviews with vendors, PSPs, TSPs, and brand owners, the survey results yielded an analysis of current and future markets for the 23 value-added enhancements. The study also highlights growth opportunities and defines the related equipment and supplies needed to enable printers to offer these value-added enhancements.
Broad categories of enhancements include high-end color, bindery processes, finishing techniques, specialized inks and coatings, innovative substrates, and brand protection.
Specs: 240 pp., copyright 2014.