Get Your Company Website Right: A How-To Guide for Printers (Webinar)
Non-Member Price: $50.00
Member Price: $0.00
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Get Your Company Website Right: A How-To Guide for Printers
Presented on May 10, 2012

This webinar is available FREE to Printing Industries of America members. Visit www.printing.org/freedownloads (Member login required). Please note: This is a downloadable file and not a print product. You will have immediate access to the download on the final screen of the order process. Downloadable products are not returnable.

Webinar Overview
Printers are finding new and exciting ways to integrate digital media with print through the use of QR codes, mobile website development, and augmented reality. But, are you walking the walk when it comes to your own website? Does your website contain the right message to engage your prospects? Is your website mobile-ready? Have you thought about search engine optimization (SEO) and keywords and actually being found via Internet search engines?

Your new customers are the decision makers: CMOs, CFOs, marketing managers, etc. Your website must be able to do what you're selling--both from a marketing message and technical standpoint--if you are to be a credible resource for them.

You don't need to be a Web expert to build a great looking and performing website that's easy to modify and update. Get Your Company Website Right: A How-To Guide for Printers will explore everything you need to know--without all of the technical jargon--to assess, modify, and enhance your own website so that you're practicing everything you preach!  

You Will Learn

  • How to assess your own website: Update or start over?
  • What message should your website convey to get new business?
  • How to easily build an amazing site that's easy to update using WordPress
  • Using themes and plug-ins to enhance your website
  • Making your desktop site mobile-ready: what are your options?
  • Search types and trends
  • Google TrustRank and what it means to you and your website
  • It's not voodoo! Eight steps to successful SEO for your website
  • Find your keywords using free online tools

Who Should Attend

  • Owners
  • CEOs
  • CFOs
  • Prepress professionals
  • The decision makers when it comes to your website

Webinar Presenters
Joseph Marin
Senior Instructor/Manager Training Programs
Printing Industries of America

Julie Shaffer
Vice President, Digital Technologies
Printing Industries of America