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Best Practices for QR and Other 2D Mobile Barcodes, 2013 Edition (Brandable PDF)
Non-Member Price: $259.00
Member Price: $233.00
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Best Practices for QR and Other 2D Mobile Barcodes
by Heidi Tolliver-Walker

Where do QR and other 2D mobile barcodes fit into a marketer's toolbox? How are they best used? The answer starts with understanding your audience, what motivates them, and your campaign goals.

In today's world, it's all about spontaneity, instantaneous gratification, mobility, and interactivity. It's easy to envision a world in which all marketing and corporate identity materials, packaging, point-of-sale, and displays include mobile barcodes by default just as they do URLs, email addresses, and Twitter IDs.

Use of these codes is on an exponential growth trajectory. So if you aren't already using QR codes in your print marketing, it might be time to start.

NOTE: This is a brandable white paper. The report can be personalized with the addition of your logo on the front page and used as your own promotional piece. Additionally, this is a downloadable file and not a print product. You will have immediate access to the download on the final screen of the order process. Downloadable products are not returnable.

Specs: 12 pp, PDF, copyright 2013.