Introduction to Graphic Communication
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Introduction to Graphic Communication
Dr. Harvey Robert Levenson

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Graphic communication … everyone’s business

Regardless of a person’s field or discipline, graphic communication is practiced everywhere. Introduction to Graphic Communication provides a “snapshot” of the industry’s past, present, and prospects for the future, and it covers new printing and imaging technology issues impacting day-to-day communication of people in all fields of study and occupations.

This survey book addresses a wide range of topics dealing with graphic communication—background, concepts, technologies, processes, segments, products, traditional and digital printing, and non-print imaging—that will allow the reader to intelligently understand the industry:
• What is graphic communication?
• History of printing
• History of the Internet and the World Wide Web
• Technological transitions and implementing new technology
• Industry segments
• Paper, ink, toner
• Prepress
• Printing processes
• Postpress and finishing
• Telecommunication
• Printing industry business practices

The book concludes with a special chapter on sustainable graphic communication and corporate responsibility in print by contributing author Donald Carli.

Dr. Harvey Robert Levenson is a professor and department head of Graphic Communication at California Polytechnic State University in San Luis Obispo, California. His teaching and research specialties are printing, technology, communication, media, and research methods.

Specs: 256 pp., 5.5x8.5-in. perfect bound, ISBN 9780883625897, copyright 2007.