Product
Email Marketing That Works
While email marketing has reached maturity, there's still plenty of life in this channel--if used wisely. That's the focus of this guide to email marketing, with articles devoted to best practices for prospecting; continuing to build and refresh your opt-in file; generating relevant content; and keeping your messages safe from spam filters and junk-mail folders.
This publication explores:
- The three keys to successful email prospecting and lead generation
- Successful strategies to build your opt-in email database
- New metrics to track your email program's performance
- Social meets email: how marketers can optimize the opportunity
- Email deliverability best practices
- New sources to mine email content
- Striking the right balance with email content
Specs: 32 pp., PDF, copyright 2011.
Please note: This is a downloadable file and not a print product. You will have immediate access to the download on the final screen of the order process. Downloadable products are not returnable.