Email Marketing That Works

While email marketing has reached maturity, there's still plenty of life in this channel--if used wisely. That's the focus of this guide to email marketing, with articles devoted to best practices for prospecting; continuing to build and refresh your opt-in file; generating relevant content; and keeping your messages safe from spam filters and junk-mail folders.

This publication explores:

• The three keys to successful email prospecting and lead generation
• Successful strategies to build your opt-in email database
• New metrics to track your email program's performance
• Social meets email: how marketers can optimize the opportunity
• Email deliverability best practices
• New sources to mine email content
• Striking the right balance with email content

Specs: 32 pp., PDF, copyright 2011.

Please note: This is a downloadable file and not a print product. You will have immediate access to the download on the final screen of the order process. Downloadable products are not returnable.