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Integrating New Media Technologies Into Your Business (Webinar)
Non-Member Price: $50.00
Member Price: $0.00
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Integrating New Media Technologies Into Your Business
Presented by Joe Marin and Julie Shaffer
Presented August 23, 2012

This webinar recording is availabe FREE to Printing Industries of America members. Visit www.printing.org/freedownloads (member login required). Please note: This is a downloadable file and not a print product. You will have immediate access to the download on the final screen of the order process. Downloadable products are not returnable.

Are you looking to extend business opportunities to your customer base beyond ink-on-paper? What opportunities are available that combine print with engaging, interactive media? How can you leverage these technologies to track the success of a print campaign and provide valuable feedback to your customers? Marketers and those who purchase print are constantly looking for new ways to engage and target their audience. Printers, you can respond with highly innovative solutions by offering technologies that cross multiple communication channels. Up the competition with new product offerings and learn how to extend printed material to the Internet and rich media while providing marketers with valuable campaign feedback and analytics!

You will learn:

  • Where the trends are in Internet and mobile technologies and how they can be leveraged with print
  • What kind of information can be embedded in a QR code and how to track response rates
  • What is augmented reality and how it works—in simple terms!
  • Why print is a powerful link to smartphones and how mobile website design can be added as a business offering
  • Why marketers will love these technologies, how you should be selling them, and who you should be selling them to

Who should attend:

  • Owners
  • Prepress managers and technicians
  • Designers and creatives
  • Sales managers
  • Account managers

Webinar Presenters
Joe Marin, Sr. Instructor, Manager Training Programs, Printing Industries of America
Julie Shaffer, Vice President Digital Technologies, Printing Industries of America