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New Media Integration

LinkedIn 101: Get the Most Out of Your Network (PDF)

CODE: ML02

Non-Member Price: $5.00
Member Price: $0.00
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LinkedIn is more than just one of the hot social networking sites—if you know how to use it wisely.


One Size Doesn't Fit All: Picking the Right Marketing Mix for Your Company (Webinar)

CODE: WEB1106

Non-Member Price: $50.00
Member Price: $25.00
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In this seminar, we will look at the basic elements of promotion, talk about where you should begin, and discuss the importance of tracking your success.


Perfecting the Landing Page (PDF)

CODE: 1957

Non-Member Price: $47.00
Member Price: $40.00
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Hear from today's landing page thought leaders and practitioners, who will show you how to greatly improve your chances of converting members of those three groups.


Printed Electronics and the Automatic Identification of Objects [2004] (PDF)

CODE: 1748E

Non-Member Price: $50.00
Member Price: $20.00
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A comprehensive overview of this topic as it relates to the printing industry.


PURLs for Profit (PDF)

CODE: 1952

Non-Member Price: $47.00
Member Price: $40.00
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This report examines why PURLs work—and how a marketer sells the client on them; the overall PURL media strategy;creative best practices; meaningful measurement of the PURL—ROI, testing, and tracking; 10 case studies of these ideas in practice.


QR Codes: What You Need to Know, 2013 Edition (PDF)

CODE: 19496

Non-Member Price: $159.00
Member Price: $139.00
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QR codes are particularly appealing in the world of marketing because they use the  cell phone as the response mechanism. This way, they capture viewers’ interest at the very moment it is piqued.


Smart Packaging: Barcodes and RFID (Excerpt PDF)

CODE: 1755PDF12

Non-Member Price: $15.00
Member Price: $10.00
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Package Printing, 2nd Edition, Chapter 12


Social Media Field Guide

CODE: 1790

Non-Member Price: $44.00
Member Price: $33.00
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Social media engagement is a reliable way for printers to market their business, communicate with customers, and increase brand awareness. For those printers unsure of where to begin, what social media tools, are best for them, or how to successfully implement those tools, this book is for you.


Social Media Field Guide (eBook)

CODE: 1790EPUB

Non-Member Price: $25.00
Member Price: $15.00
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A concise, not-too-technical primer on the topic social media specifically for the print and graphic communications industry professional.


Social Media Success (PDF)

CODE: 1953

Non-Member Price: $47.00
Member Price: $40.00
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Here's what you need to know about social media marketing and how to effectively integrate it into the bigger marketing landscape for your organization.