Explores avenues to enhancing certain unique print characteristics and peculiarities that are appealing to consumers and readers and which are not reproducible in other media forms.
Print has become much more than what we see on the physical page. It can be linked to dynamic content on the Web via augmented reality.
Where do QR and other 2D mobile barcodes fit into a marketer's toolbox? How are they best used?
Tactics and techniques for successful B-to-B prospecting in the multichannel world.
This book successfully reframes the concept of sales to communications. Every encounter in life involves communications. This means we are all in sales.
Are you walking the walk when it comes to your own website? Does your website contain the right message to engage your prospects? Is your website mobile-ready?
Learn common mistakes companies make, how to measure your reputation and online influence, about privacy concerns, and the importance of responding to potential issues.
Get to know the many new tools (legacy media and emerging technologies) available to you and learn how, when applied, these tools will help you develop new business for yourselves and your clients—and hopefully increase your profits.
Are you looking to extend business opportunities to your customer base beyond ink-on-paper? What opportunities are available that combine print with engaging, interactive media?
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