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New Media Integration

Adding Value to Print

CODE: 1786

Non-Member Price: $82.50
Member Price: $60.50
In stock

Explores avenues to enhancing certain unique print characteristics and peculiarities that are appealing to consumers and readers and which are not reproducible in other media forms.


Augmented Reality: Extending the Value of Print (Webinar)

CODE: WEB1111

Non-Member Price: $50.00
Member Price: $0.00
In stock

Print has become much more than what we see on the physical page. It can be linked to dynamic content on the Web via augmented reality.


Best Practices for QR and Other 2D Mobile Barcodes, 2013 Edition (Brandable PDF)

CODE: 19499

Non-Member Price: $259.00
Member Price: $233.00
In stock

Where do QR and other 2D mobile barcodes fit into a marketer's toolbox? How are they best used?


Business-To-Business Lead Generation Strategies

CODE: 1956

Non-Member Price: $25.00
Member Price: $20.00
In stock

Tactics and techniques for successful B-to-B prospecting in the multichannel world.


Everyone Is in Sales

CODE: 1961

Non-Member Price: $15.95
Member Price: $12.00
In stock

This book successfully reframes the concept of sales to communications. Every encounter in life involves communications. This means we are all in sales.


Get Your Company Website Right: A How-To Guide for Printers (Webinar)

CODE: WEB1205

Non-Member Price: $50.00
Member Price: $0.00
In stock

Are you walking the walk when it comes to your own website? Does your website contain the right message to engage your prospects? Is your website mobile-ready?


Grapevine 2.0: Monitor and Protect Your Brand Online (eBook)

CODE: ML01EPUB

Non-Member Price: $5.00
Member Price: $0.00
In stock

Learn common mistakes companies make, how to measure your reputation and online influence, about privacy concerns, and the importance of responding to potential issues.


Grapevine 2.0: Monitor and Protect Your Brand Online (PDF)

CODE: ML01

Non-Member Price: $5.00
Member Price: $0.00
In stock

Learn common mistakes companies make, how to measure your reputation and online influence, about privacy concerns, and the importance of responding to potential issues.


Guide to Integrated Marketing and Media Convergence

CODE: 3101

Non-Member Price: $82.50
Member Price: $60.50
In stock

Get to know the many new tools (legacy media and emerging technologies) available to you and learn how, when applied, these tools will help you develop new business for yourselves and your clients—and hopefully increase your profits.


Integrating New Media Technologies Into Your Business (Webinar)

CODE: WEB1208

Non-Member Price: $50.00
Member Price: $0.00
In stock

Are you looking to extend business opportunities to your customer base beyond ink-on-paper? What opportunities are available that combine print with engaging, interactive media?