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Marketing

Augmented Reality: Extending the Value of Print (Webinar)

CODE: WEB1111

Non-Member Price: $50.00
Member Price: $0.00
In stock

Print has become much more than what we see on the physical page. It can be linked to dynamic content on the Web via augmented reality.


Best Practices for QR and Other 2D Mobile Barcodes, 2013 Edition (Brandable PDF)

CODE: 19499

Non-Member Price: $259.00
Member Price: $233.00
In stock

Where do QR and other 2D mobile barcodes fit into a marketer's toolbox? How are they best used?


Business Building: There’s Gold in Them There Archives! (WEBINAR RECORDING)

CODE: WEB1403

Non-Member Price: $99.00
Member Price: $0.00
In stock

Mine your current data to discover new sales leads.


Business-To-Business Lead Generation Strategies

CODE: 1956

Non-Member Price: $25.00
Member Price: $20.00
In stock

Tactics and techniques for successful B-to-B prospecting in the multichannel world.


Cashing in on Sustainability (Webinar)

CODE: WEB0905

Non-Member Price: $50.00
Member Price: $20.00
In stock

Helps you to evaluate the strengths and marketability of your green practices and communicate them to customers.


Email Marketing That Works (PDF)

CODE: 1955

Non-Member Price: $25.00
Member Price: $20.00
In stock

While email marketing has reached maturity, there's still plenty of life in this channel—if used wisely. That's the focus of this guide to email marketing.


Evaluating Marketing Campaign Success, 2013 Edition (Brandable PDF)

CODE: 19498

Non-Member Price: $249.00
Member Price: $224.00
In stock

Some of the most common metrics used for evaluating the success of any digital, 1:1 personalized, or cross-media campaign.


Fire! How Marketing Got Hot

CODE: 1959

Non-Member Price: $9.95
Member Price: $8.00
In stock

A unique look at a journey toward business growth.


Get Your Company Website Right: A How-To Guide for Printers (Webinar)

CODE: WEB1205

Non-Member Price: $50.00
Member Price: $0.00
In stock

Are you walking the walk when it comes to your own website? Does your website contain the right message to engage your prospects? Is your website mobile-ready?


Grapevine 2.0: Monitor and Protect Your Brand Online (eBook)

CODE: ML01EPUB

Non-Member Price: $5.00
Member Price: $0.00
In stock

Learn common mistakes companies make, how to measure your reputation and online influence, about privacy concerns, and the importance of responding to potential issues.