Print has become much more than what we see on the physical page. It can be linked to dynamic content on the Web via augmented reality.
Where do QR and other 2D mobile barcodes fit into a marketer's toolbox? How are they best used?
Mine your current data to discover new sales leads.
Tactics and techniques for successful B-to-B prospecting in the multichannel world.
Helps you to evaluate the strengths and marketability of your green practices and communicate them to customers.
While email marketing has reached maturity, there's still plenty of life in this channel—if used wisely. That's the focus of this guide to email marketing.
Some of the most common metrics used for evaluating the success of any digital, 1:1 personalized, or cross-media campaign.
A unique look at a journey toward business growth.
Are you walking the walk when it comes to your own website? Does your website contain the right message to engage your prospects? Is your website mobile-ready?
Learn common mistakes companies make, how to measure your reputation and online influence, about privacy concerns, and the importance of responding to potential issues.
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